Everyone’s looking for ‘big idea’ work but sometimes smaller budgets constrain possibilities. Photographic compositing and retouching allows me to deliver on ideas that might not be financially feasible otherwise, or execute on concepts that are too fantastic to achieve through normal photography (learn more, check out my Goodyear breakdown below).
Photo Illustration
How do you show Goodyear’s 24/7 concern for its customers’ road safety? Simple: using a blend of photography and photo-illustration, position their iconic dirigible as an ever-present shield against the elements.
CONCEPT:
Vehicle
+ Tire
+ Sky
+ Blimp
+ Snow =
B2B Bank is a leading provider of banking services to financial advisors across Canada, and when it comes to making you money they have no shortage of good ideas.
Who needs extra buttons on their calculators when your rates are this low? Not the salespeople at Honda Canada.
Evanston is the neighbourly neighbourhood, and what better way to underline this than a giant community snowman building session. Fun!
Champagne in place of a water bottle on Tour de France cyclist Lance Armstrong’s bike served to speak to his involvement in the Canadian Tour of Courage cancer charity rides.
Virbac/Sentinal Pets was looking for a concise way to illustrate how parasitic worms can hide in plain site inside your pets. Heartworm headline anyone?
Shaw Communications wanted a quick way to align themselves with people tired of the high cost of bundled telephone/internet/cable. The “telephone boa constrictor” was the answer to that call.
The result when the client loves your idea but unfortunately has no budget to produce it. Condom, package and curtain illustrated completely from scratch.