A local dental practice that was looking for the a way to stand out from their peers, all while not running afoul of the tightly regulated Alberta Dental Association and College advertising guidelines (seriously, there isn’t a lot you can say as a dentist in Alberta).

With stringent restrictions on almost anything related to advertising or self promotion, this campaign sought to show the long term physical and mental effects of having a healthy smile and being a patient of Blunston Dental. Focused on growing their base, these ads worked in conjunction with strategically well placed outdoor to significantly increase new patient sign-ups.

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