A family-run homebuilder looking to level the playing field between them and their competitors, contacted me for an updated, professional look. New branding was developed and brand standards brought into play to consolidate the company in the eyes of both consumers and internal staff. These crossed all touchpoints and ensured clear, consistent messaging going forward, and resulted in a company that has been voted Airdrie’s Favourite Homebuilder 10 years in a row!
Advertising campaign designed to instill in viewers that not only are Mckee Homes a locally based homebuilder, but they’ve been at it as a family since 1987. As longtime residents, they’re active in the community as well as personally invested in the city’s well being. In short: they’re a homebuilder that will always be there for you.
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Superboard as seen heading north toward Airdrie from Calgary.
Bronze plaque inset in all Mckee’s front driveway homes for perpetual branding.