There are no shortage of bike shops in Calgary, but ones that break away from the pack are ones that choose to say more about their businesses that just “we sell bikes”.
One of my longest running campaigns, this series sought to differentiate Ridley’s from the other “Mom & Pop” bike and skate shops so common back in the day, by revealing certain “truths” about cyclists. The inherent humour underscored an intrinsic knowledge of their cliental and showed them to be dedicated to furthering the sport of cycling in Calgary.
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